Campaign and message intelligence

Turn customer evidence, market change, and win/loss insight into campaigns built around what buyers care about now.

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How the workflow runs

  1. 01

    Gather real language

    Pull patterns from calls, wins, losses, customer research, and live market conversations.

  2. 02

    Find the angle

    Identify the problem, trigger, objection, and proof point that matter for each audience.

  3. 03

    Build the brief

    Translate evidence into campaign narratives, content gaps, and testable message hypotheses.

  4. 04

    Learn from response

    Feed performance and sales feedback into the next brief without rewriting strategy blindly.

Evidence in, action out.

The operating problem

Campaigns repeat familiar claims when planning is detached from customer evidence, market change, and win/loss insight.

How the workflow runs

Synthesize approved internal material and verified research into segment, persona, objection, and proof-point briefs.

Evidence and inputs

Positioning, performance data, win/loss analysis, calls, customer research, competitor activity, market signals, and compliance guidance.

Actions and handoffs

Create briefs, message angles, objection maps, proof points, content gaps, and testable hypotheses for review.

Operating outcome

Campaigns reflect current customer priorities, with a clear source behind every creative decision.

Controls for production

Approved sources, citation rules, brand and legal review, prohibited claims, version history, and human approval.

Build messages from evidence, not consensus

Understand what customers, prospects, and the market are actually saying.

Company Brain

Organizes positioning, campaign results, supplied buyer transcripts and approved proof points for message research.

Coworkers

Compare buyer language in supplied transcripts with claims on exact competitor pages to draft new message angles.

Approvals

Brand reviewers test each narrative against its sources and clear claims before sharing. The drafting run is logged.

One intelligence layer from plan to delivery

16x

Faster time-to-insight

5

Fewer tools needed

80%

Avg. cost reduction

8 hrs

Saved per team per week

Connect campaign strategy to the evidence behind it

Bring together supplied call transcripts, CRM notes, research, and performance data; return briefs and message hypotheses to planning and execution tools.

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Connected sources

SlackConnected
SalesforceConnected
IntercomConnected
BigQueryConnected
StripeConnected

Related use cases

01

ICP and market segmentation

Define where you win, which accounts belong, and how sales and marketing should prioritize them—using evidence instead of broad firmographic labels.

Explore workflow 02

Account-based campaign activation

Build campaigns around the accounts you want to win, the people involved, and the signals that make outreach timely.

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Intent and engagement scoring

Combine engagement with account and contact research to understand fit, identify buying intent, and prioritize follow-up with a clear reason.

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Lifecycle and nurture orchestration

Move accounts between education, nurture, sales follow-up, and reactivation when their situation changes—not when a timer expires.

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Event and market monitoring

Find market and account events early enough to shape campaigns, sales plays, and executive response while the context is still useful.

Explore workflow 06

Buying-signal monitoring

Detect meaningful changes across accounts and contacts, combine them into context, and give teams a defensible reason to act now.

Explore workflow 07

Lead qualification

Qualify leads and accounts against shared fit, urgency, intent, and buying-committee standards before sales accepts the handoff.

Explore workflow 08

Lead generation

Build smaller, cleaner account and contact audiences from explicit market criteria, custom research, and current evidence.

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Account research

Give sellers a current, source-backed view of the account, its priorities, stakeholders, risks, and the most credible path into a conversation.

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Automated outbound

Create account-specific outreach from verified buying context and approved positioning, while keeping people in control of what gets sent.

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Pipeline and deal-risk monitoring

Monitor deals for lost momentum, weak stakeholder coverage, competitive pressure, and missing next steps before forecast calls expose the risk.

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Turn AI potential into real business outcomes

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