Account-based campaign activation
Build campaigns around the accounts you want to win, the people involved, and the signals that make outreach timely.
How the workflow runs
- 01
Select the accounts
Choose target accounts using fit, commercial value, and current buying signals.
- 02
Research the committee
Identify relevant stakeholders and enrich their roles, priorities, and account context.
- 03
Activate the campaign
Connect account research to relevant messaging, campaign audiences, and coordinated sales outreach.
- 04
Coordinate follow-up
Use engagement and new signals to update audiences and alert the right account owner.
Evidence in, action out.
The operating problem
Static account lists miss changing priorities, leaving campaigns and sales outreach poorly timed.
How the workflow runs
Combine account fit, stakeholder research, and buying signals to select relevant campaigns for each audience.
Evidence and inputs
Target accounts, ICP criteria, CRM ownership, contact roles, campaign history, and current company activity.
Actions and handoffs
Build tiered audiences, identify missing stakeholders, prepare campaign briefs, and coordinate seller follow-up.
Operating outcome
Marketing reaches the right buying committees while sales follows up with relevant account context.
Controls for production
Apply account ownership, audience exclusions, contact permissions, frequency caps, and agreed campaign budgets.
Campaigns built around your target accounts
Spinrun connects account research, buying signals, and campaign activity so sales and marketing act on shared context.
Company Brain
Records target-account criteria, ownership tables and campaign rules for coworkers building each audience.
Coworkers
Check CRM engagement and stakeholder updates each morning to draft campaign briefs around timely buying signals.
Approvals
Campaign managers approve buying-committee lists and activation plans before audiences sync. Each run is recorded.
One intelligence layer from plan to delivery
Faster time-to-insight
Fewer tools needed
Avg. cost reduction
Saved per team per week
Coordinate campaigns in your existing tools
Connect CRM and marketing automation to keep target audiences, account research, campaign activity, and seller follow-up aligned.
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