Turn market intelligence into coordinated growth
Spinrun gives sales and marketing teams a shared operating layer to define the market, identify accounts entering a buying window, understand the people and problems behind them, and activate the next approved play with the evidence attached.
Start with a workflow
Each workflow defines the commercial outcome, the evidence required to make a decision, the action Spinrun can take, and the controls sales, marketing, and operations need in production.
ICP and market segmentation
Define where you win, which accounts belong, and how sales and marketing should prioritize them—using evidence instead of broad firmographic labels.
Explore workflow 02Account-based campaign activation
Build campaigns around the accounts you want to win, the people involved, and the signals that make outreach timely.
Explore workflow 03Intent and engagement scoring
Combine engagement with account and contact research to understand fit, identify buying intent, and prioritize follow-up with a clear reason.
Explore workflow 04Campaign and message intelligence
Turn customer evidence, market change, and win/loss insight into campaigns built around what buyers care about now.
Explore workflow 05Lifecycle and nurture orchestration
Move accounts between education, nurture, sales follow-up, and reactivation when their situation changes—not when a timer expires.
Explore workflow 06Event and market monitoring
Find market and account events early enough to shape campaigns, sales plays, and executive response while the context is still useful.
Explore workflow 07Buying-signal monitoring
Detect meaningful changes across accounts and contacts, combine them into context, and give teams a defensible reason to act now.
Explore workflow 08Lead qualification
Qualify leads and accounts against shared fit, urgency, intent, and buying-committee standards before sales accepts the handoff.
Explore workflow 09Lead generation
Build smaller, cleaner account and contact audiences from explicit market criteria, custom research, and current evidence.
Explore workflow 10Account research
Give sellers a current, source-backed view of the account, its priorities, stakeholders, risks, and the most credible path into a conversation.
Explore workflow 11Automated outbound
Create account-specific outreach from verified buying context and approved positioning, while keeping people in control of what gets sent.
Explore workflow 12Pipeline and deal-risk monitoring
Monitor deals for lost momentum, weak stakeholder coverage, competitive pressure, and missing next steps before forecast calls expose the risk.
Explore workflowA complete operating loop
1. Observe
Monitor markets, accounts, people, engagement, and commercial events.
2. Decide
Evaluate fit, urgency, and the evidence behind a recommended play.
3. Act
Build audiences, enrich, score, route, brief, nurture, and engage through the systems your teams already use.
From signal to action, with the evidence intact
Spinrun turns scattered internal and external data into a governed operating loop. Every recommendation can carry its source, context, owner, and next action.
Observe
Watch the systems, markets, and moments that matter.
Ground
Resolve each signal against trusted enterprise context.
Decide
Apply business logic, policy, and human judgment.
Act
Route the next best action into the tools teams already use.
Designed for the operating reality
The system fits around the controls, ownership, and software already in place—so teams can move from a promising pilot to dependable production work.
Fits the existing stack
Connect data and workflows without forcing teams into a parallel operating model.
Human control where it matters
Define approvals, exceptions, and ownership before automation reaches production.
Evidence by default
Keep sources, reasoning, and decision context attached for review and audit.
Work inside the systems your teams already trust
Bring together customer, operational, product, and market context. Then send decisions back into the tools where work already happens.
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