Market and competitor monitoring
Track competitors, markets, and regulatory developments against the strategic questions your team already cares about.
How the workflow runs
- 01
Define the watchlist
Set the companies, markets, topics, sources, and strategic assumptions worth monitoring.
- 02
Detect a material change
Track approved sources for product, hiring, pricing, financial, and regulatory developments.
- 03
Verify and interpret
Confirm the event across reliable evidence and assess which business assumptions it affects.
- 04
Update the market view
Brief the relevant owner, update the market map, and track any resulting decision or investigation.
Evidence in, action out.
The operating problem
Market intelligence is scattered across newsletters, research, websites, calls, and individual memory.
How the workflow runs
Monitor defined entities and questions, verify developments across approved sources, and connect material changes to strategic assumptions.
Evidence and inputs
Competitor sites, filings, news, job posts, product updates, research sources, and internal strategy hypotheses.
Actions and handoffs
Track entities, verify events, compare changes, update market maps, and prepare strategic alerts or briefings.
Operating outcome
A living market view that shows both the event and why it matters to the business.
Controls for production
Source allowlists, confidence standards, materiality criteria, citation capture, and analyst review.
Keep the market view current between research cycles
Spinrun turns scattered external developments into a living body of evidence tied to the questions strategy teams are tracking.
Company Brain
Maintains competitor lists, research questions, approved page URLs and historical notes for coworkers tracking the market.
Coworkers
Revisit exact competitor, market and regulatory pages on a schedule, comparing developments with saved findings.
Approvals
Analysts check each development against its source and history before strategic alerts go out. Review runs are logged.
One intelligence layer from plan to delivery
Faster time-to-insight
Fewer tools needed
Avg. cost reduction
Saved per team per week
Connect external intelligence to strategic planning
Bring verified market evidence into existing research, planning, and collaboration tools with citations preserved.
Get a tailored demoConnected sources
SlackConnected
SalesforceConnected
IntercomConnected
BigQueryConnected
StripeConnected
