Decision research

Answer consequential business questions through a repeatable research process that records evidence, assumptions, and disagreement.

How the workflow runs

  1. 01

    Frame the decision

    Define the question, alternatives, decision criteria, owner, and deadline.

  2. 02

    Break down the claims

    Translate the question into testable claims and identify the internal and external evidence each requires.

  3. 03

    Compare the evidence

    Gather approved sources, record conflicting findings, and distinguish observed facts from inference.

  4. 04

    Prepare the decision memo

    Summarize the evidence, assumptions, uncertainty, and open questions for the responsible decision-maker.

Evidence in, action out.

The operating problem

High-stakes questions are often answered through one-off analysis with inconsistent sources and assumptions.

How the workflow runs

Break a decision into testable claims, gather approved evidence, record conflicts, and present a reviewable recommendation.

Evidence and inputs

Decision brief, internal data, approved external sources, prior analyses, policies, and stakeholder criteria.

Actions and handoffs

Decompose the question, research claims, compare evidence, document uncertainty, and produce a decision memo.

Operating outcome

Faster analysis without turning judgment into a black box.

Controls for production

Source standards, reviewer roles, explicit assumptions, conflict disclosure, and mandatory human ownership of the final decision.

Make decision research repeatable

Spinrun keeps the question, evidence, assumptions, and reviewer judgment connected from the first brief to the final memo.

Company Brain

Frames research with the decision brief, evidence standards and prior analyses coworkers need to test each claim.

Coworkers

Review supplied evidence and exact source pages for changes to assumptions, recording citations and conflicting findings.

Approvals

Decision owners challenge the claims, citations and uncertainty before a recommendation is shared. Research runs are logged.

One intelligence layer from plan to delivery

16x

Faster time-to-insight

5

Fewer tools needed

80%

Avg. cost reduction

8 hrs

Saved per team per week

Connect research to the decision process

Bring data, documents, and approved external sources into existing planning and collaboration workflows, with the evidence trail intact.

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Connected sources

SlackConnected
SalesforceConnected
IntercomConnected
BigQueryConnected
StripeConnected

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