Voice-of-customer monitoring

Find recurring friction across calls, tickets, surveys, and reviews, then give the responsible team the evidence to investigate it.

How the workflow runs

  1. 01

    Collect the feedback

    Bring approved conversations and survey responses together with product and customer-segment context.

  2. 02

    Identify recurring issues

    Group related feedback and distinguish repeated problems from isolated comments.

  3. 03

    Investigate the change

    Compare themes over time, inspect representative examples, and identify the customers affected.

  4. 04

    Track the response

    Send findings to product or service owners and monitor whether the issue recurs after a change.

Evidence in, action out.

The operating problem

Surveys and quarterly reviews lag behind the issues already appearing in calls, tickets, and conversations.

How the workflow runs

Group recurring feedback, compare changes across customer segments, and route emerging issues with representative evidence.

Evidence and inputs

Tickets, calls, chats, surveys, reviews, account attributes, product events, and taxonomy definitions.

Actions and handoffs

Cluster themes, quantify change, surface representative evidence, alert owners, and track whether fixes reduce recurrence.

Operating outcome

Earlier detection of customer problems and a clearer link between feedback and action.

Controls for production

Human review of sensitive information, sampling rules, minimum evidence counts, bias checks, access boundaries, and reporting reviewed for sensitive information.

Connect customer feedback to the work it should change

Make recurring customer problems visible to the teams that can investigate and address them.

Company Brain

Collects feedback taxonomies, customer segment notes and follow-up ownership for coworkers reviewing new feedback.

Coworkers

Group connected tickets and supplied reviews into emerging themes, with examples and affected customer segments.

Approvals

Experience leads check feedback samples and segment findings before sharing reports or follow-ups, with each run logged.

One intelligence layer from plan to delivery

16x

Faster time-to-insight

5

Fewer tools needed

80%

Avg. cost reduction

8 hrs

Saved per team per week

Use the feedback your teams already collect

Connect service channels, survey tools, and your CRM, then deliver findings to the product and service workflows responsible for follow-up.

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Connected sources

SlackConnected
SalesforceConnected
IntercomConnected
BigQueryConnected
StripeConnected

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